Serious sales skills. Zero corporate snooze.
A live, cohort-based academy for ambitious Nigerian salespeople, built from Roy’s 15 years selling across SaaS, fintech, and FMCG.
Built in the field
15 years of lessons—minus the fluff.
The founder promise
Expect role-plays, feedback, and conversations—not hours of passive video.
Use proven principles adapted to Nigerian buyers and modern B2B teams.
Build messages, discovery questions, and deal plans you can use immediately.
Inside the lab
Follow a practical path from first account research to a close both sides feel good about.
Define your ideal accounts, research the humans inside them, write relevant outreach, and run a follow-up rhythm that keeps good opportunities alive.
You’ll build
Uncover business pain, urgency, buying power, and what “worth it” really means.
Present value, navigate stakeholders, negotiate calmly, and close with a clear next step.
Current programmes
Cohort access
Cohort dates and final fees are published on each course page. Pick the programme that matches the skill you need next.
Every cohort includes
Ready to get in the reps?
Join a live Royal Sales Lab cohort and turn practical coaching into a repeatable way of selling.
Explore upcoming cohorts